I was assigned a number of roles within the marketing department. My primary roles were:

• Organize and execute promotional photoshoots

• Create twice-weekly email campaigns

• Write a weekly blog article with content ranging from staff favorite restaurants to local news

• Capture and edit all rental listing photographs using a DSLR camera, Matterport camera, and a Mavic Air2 Drone

• Manage company social media accounts

• Respond to guest reviews and relay information to the appropriate department

• Create all digital content using programs like Canva, Adobe Photoshop, Adobe InDesign, and ProCreate

• Implement and maintain cohesive branding across all departments 

• Run local vendor program, involving community outreach and managing contracts

• Design annual print materials such as a desk calendar, tide charts, an island map, staff business cards, 

• Present metrics at a monthly company meeting

• Keep up-to-date with current internet trends

• Attend state-wide conferences to network with other industry professionals and learn about new software

• Serve as a community liaison

In the three years that I have been working with Island Realty, we have gone through a full rebrand, seen significant growth in both digital audience and revenue, as well as increase our presence in the community by being a involved and giving back. Not only do I receive constant praise for my work and dedication, but I have been lucky enough to receive multiple raises and bonuses as a result of my success.