Background
Creative Process
Results
Embellished Baubles is a woman-owned small business based in Charleston, SC. The main goal of their social media accounts is to bring awareness to their brand, promote traffic to their site, and connect with other businesses and members of the community.
I tackled this project head-on by breaking it into three main steps. First, we solidified company branding and color palettes to make sure that all content would be aesthetically cohesive. Then we identified our target audience and goals for growing the company's audience. This led to the decision that Instagram Reels and TikToks would be our main focus for immediate brand growth.
Since focusing on Instagram reels and TikTok content, we have seen an impressive increase in organic growth across social media accounts and a consistently expanding customer base. We have also seen significant growth in engagement which has directly led to opportunities to sell merchandise in local retail stores around the greater Charleston area.
