Background
Creative Process
Final
Results
Embellished Baubles is a brand new, woman-owned small business based out of Charleston, SC. The main goal of their social media accounts is to bring awareness to their brand, promote traffic to their site, and produce sales.
I tackled this project head-on by breaking it into three main steps. First, we solidified company branding and color palettes to make sure that all of the following media posts would be aesthetically cohesive. Then we identified our target audience and goals for growing the company. This led to us deciding that instagram reels and TikTok would be our main focus for immediate brand growth.
Since focusing on Instagram reels and TikTok content, we have seen an impressive increase in organic growth across social media accounts and a consistently expanding customer base for our Square website.